Exploring Digital Transformation by the IKIGAI Philosophy

Abstract: This study investigates Digital Transformation in the AECO industry through the lens of ‘Ikigai’, which is a concept signifying the intersection of passion, mission, vocation and profession. The research adopts an abductive, qualitative approach, conducting 4 semi-structured interviews with industry experts. Findings reveal that DT strategies should be purposeful to deliver productivity and efficiency, better outcomes, sustainability, specialism, and proficiency in the delivery of products and services in the AECO industry. The study proposes a preliminary conceptual framework that integrates the ‘Ikigai’ philosophy into DT strategies, advocating a platform perspective to unify digitally-enabled deliverables with sustainable and purpose-driven practices.